The Helena Rubinstein brand owes its name to a famous woman of Polish origin who, in the course of her life, became almost the richest woman on the planet. In 1902 she decided to devote herself to cosmetic products and perfumes. One of the most famous products of this brand is Helena Rubinstein mascara. Helena Rubinstein devoted her entire life to aesthetics and the search for cutting-edge scientific solutions for skin care. To better understand women and their needs, she collaborated with the best scientists of her time and developed highly effective cosmetics. Helena Rubinstein mainly boasts premium cosmetic products intended for the fight against skin aging. The products combine efficiency and sensuality.
Raccommended Items
Helena Rubistein
FORCE C FLUIDO BOOSTER-50 ML
During the day, the skin's brightness and elasticity decrease and the skin absorbs the benefits of your beauty routine less. After years of research, the Helena Rubinstein laboratories have developed an innovative formula that combines three types of vitamin C, 10% pure vitamin C and chrono-released vitamin C [vitamin CG and vitamin CMAP), in a serum with high antioxidant power. FORCE C's thermo-active formula maximizes the effectiveness of your daily skincare routine. Thanks to FORCE C at the end of the day the skin appears smooth and radiant. After a month, your skin is stronger and more radiant and your face will regain its elasticity.
€197.92 incl tax
Helena Rubistein
LASH QUEEN FELINE ELEGANCE -7,2 ml
Helena Rubinstein's new iconic mascara, for infinitely long lashes. Its flexible brush is combined with brushes specifically designed to capture all lashes. Her creamy formula rinses off easily with warm water.
€27.36 incl tax
Helena Rubistein
LASH QUEEN PERFECT BLACKS- 7,2ml
Lash Queen Perfect Black dedicated to those who do not give up softness and do not give up on long wear, it is easily removed. Anti-smudging effect.
€27.63 incl tax
Helena Rubistein
POWERCELL SKINMUNITY EMULSION-50 ML
Helena Rubinstein creates a new defense weapon for the skin: discover the new Powercell Skinmunity Emulsion. With the same concentration of plant mother cells as Powercell Skinmunity cream, this powerful emulsion is enriched with spirulina, with strong antioxidant properties, to protect the skin from the attacks of external agents to which it is exposed daily. Even in conditions of urban stress, the skin appears protected, the skin texture refined. With 82% of ingredients of natural origin, applied after the serum, Powercell Skinmunity Emulsion strengthens and prolongs its effect: the daily refill of youth for your skin.
€120.53 incl tax
Helena Rubistein
POWERCELL SKINMUNITY CREMA-50 ML
Helena Rubinstein has reached new heights in skin tightening with the creation of a technology developed specifically for Powercell capable of "arming" and defending the skin thanks to the use of plant mother cells. POWERCELL SKINMUNITY CREAM, a strengthening cream for: - "ARMARE": with plant mother cells to strengthen the skin; - "DEFEND": with DEFENSE COMPLEX for an optimal defense against attacks by external agents and the effects of urban life stress. The imperfections will appear smooth, the skin more resistant and radiant. Apply it after the serum for optimal effectiveness.
€120.08 incl tax
Helena Rubistein
PRODIGY CELLGLOW THE LUMINOUS TINT CONCENTRATE-30 ML
THE LUMINOUS TINT CONCENTRATE is the innovation in the Helena Rubinstein foundation, the latest perfecting step in the Prodigy Cellglow routine, a spectacular fusion of light and treatment for an even complexion, sublimated and radiant with youth. Not a simple foundation, THE LUMINOUS TINT CONCENTRATE is infused for 90% of skincare treatment: - the key technology of the Prodigy Cellglow line, The Cellular Supreme of EdelweissTM, with a revitalizing effect; - a high aqueous phase for a sensation of extreme freshness and hydration for up to 12 hours; - light oils for long-lasting comfort. The Luminous Tint Concentrate, with its innovative formula enriched with a complex of 3 illuminating pigments, reveals the fresh and natural glow of the complexion. A creamy texture in an ultra moisturizing formula for a second skin effect in application and a light and buildable coverage.
€98.15 incl tax
New products
Helena Rubistein
POWERCELL SKINMUNITY ESSENCE -200 ML
First step of the skincare routine, Helena Rubinstein's Powercell Skinmunity Deep Regenerating Essence contains an intensely moisturizing formula and Samphire mother cells to help stimulate cell regeneration. The quality of the skin appears improved, redness and imperfections are reduced and firmness is regained. Thanks to its fresh and moisturizing texture, Powercell Skinmunity Essence instantly activates and awakens the skin, providing a sensation of intense hydration, leaving the skin refreshed, energized and ready to face the day.
€97.06 incl tax
Helena Rubistein
POWERCELL SKINMUNITY SIERO
"Powercell Skinmunity Serum, with Samphire mother cells, among the most powerful in the plant world, stimulates tissue regeneration and helps strengthen the skin for greater defense against the aggressions of external agents and the stress of a hectic lifestyle, causes of premature skin aging. Imperfections and irregularities are smoothed out, the face looks healthy, luminous and toned. The skin reveals all the power of its youth.
SUITABLE FOR WHO
- wants to fight the first signs of aging;
- wants to protect the skin from the signs of a hectic life and / or from attacks by external agents [wind, cold, smog, micro dust ...].
Thanks to its light and milky texture, the serum is quickly absorbed by the skin, for an immediate sensation of freshness and softness."
€105.78 incl tax
Helena Rubistein
PRODIGY REVERSIS SIERO CONCENTRATO OCCHI-15 ML
HELENA RUBINSTEIN laboratories have formulated a global anti-aging treatment that transforms the eye contour area: PRODIGY REVERSIS Concentrated Eye Serum. This serum smoothes and brightens the eye contour to restore a younger and more open look. The true beauty of the eye contour is revealed, and your gaze reflects the age you feel. TEXTURE: A sensory texture, the combined effi-textureTM and a unique effi-gestureTM. APPLICATION: Slide the fingertips in wide circular movements around the eye contour, starting from the inner corner of the eye to the forehead. Apply light pressure by sliding from the lower eyelid to the temples, and release once it reaches the forehead. Finish the gesture above the base of the eyebrows.
€106.47 incl tax
Helena Rubistein
PRODIGY CELLGLOW CONCENTRATE
Discover the power of Edelweiss, an incredibly strong flower that can withstand the extreme conditions of the Swiss Alps. We have extracted the mother cells of this wonder of purity to unleash their potency. Enriched with leontopodic acid and edelweiss lipid extract [Cellular Supreme of EdelweissTM], the PRODIGY CELLGLOW range helps fight the signs of aging and revive the skin's radiance. Experience the radiance of youth with the Radiance Activator CONCENTRATE, pink and super moisturizing. With 10% Cellular Supreme of EdelweissTM, its refreshing texture immediately melts into the skin and regenerates it. Its pink hue envelops the skin with an immediate "bonne mine" effect. Plumped and redensified, the skin is illuminated with a result that lasts over time.
€151.93 incl tax
Helena Rubistein
PRODIGY CELLGLOW EYE CREAM -15 ML
New product born from the plant mother cells of Edelweiss, incredibly strong flower, which grows in the Swiss Alps, the plant mother cells are extracted, combined with two other Edelweiss extracts. This triple extract has a light and fresh texture with anti-aging action enriched with illuminating and draining agents and anti-bag decongestant action.
€111.93 incl tax
Helena Rubistein
PRODIGY CELLGLOW THE ULTIMATE CELLIXIR-30ml
Prodigy Cellglow The Ultimate Cellixir is a 28-day intensive treatment for skin like newborn. Thanks to its formula with 600,000 native Edelweiss plant cells that are activated only at the last minute in a mixture of 6 acids. A true elixir of youth. With a fresh texture, equipped with an innovative packing: a syringe with a patented design inspired by the medical sector, for an ultra-precise and safe dosage of the formula.
€347.26 incl tax
Helena Rubistein
PRODIGY CELLGLOW UV -30 ML
For all women looking for protection from UV rays and pollution and at the same time radiant skin. A light anti-UV illuminating fluid with high SPF 50 ++++ sun protection. Ultra-light texture like a veil. A fantastic anti-pollution primer & protection against premature loss of brightness and the appearance of dark spots, fine lines and redness.
€76.60 incl tax
Helena Rubistein
PRODIGY REVERSIS CREMA NOTTE-50 ML
The Helena Rubinstein laboratories have formulated a global anti-aging treatment that acts at the optimal moment of cell reproduction: the night. HELENA RUBINSTEIN laboratories have formulated a new night cream & mask for a regenerated skin: PRODIGY REVERSIS Night Cream & Mask. Day after day, the skin appears fresher, more elastic, smoother and more rested. TEXTURE: The effi-textureTM, creamy and delicate under the fingertips, envelops the skin. The delicate note of bergamot, white flowers and musk stimulates a feeling of well-being and relaxation. APPLICATION: Every evening as a night cream: apply a thin layer. Once or twice a week as a mask: apply a thin layer, and then another layer on the most demanding areas. The application of this second layer optimizes the penetration of the assets.
€214.17 incl tax
Helena Rubistein
PURE RITUAL CARE-IN-FOAM-125 ML
The softness of a cream combined with the intense effectiveness of a dense and delicate mousse. Coming from the Japanese art of removing make-up and inspired by the formulas developed in the secret of Japanese laboratories, the PURE RITUAL cream-in-mousse contains glycolic acid for a perfectly purified, smooth and radiant skin. Delicate like a cream, effective like a soap.
€67.84 incl tax
Helena Rubistein
PURE RITUAL CARE-IN-LOTION-200 ML
When the purity of the water is combined with the effectiveness of the treatment, the tonic performs a real miracle, revealing perfect skin. Authentic combination of PURE RITUAL technology and a powerful complex based on hyaluronic acid, adenosine and HEPES, this tonic purifies the skin for 12 hours. Perfectly prepared, the skin is ready to face the beauty routine with treatments whose effectiveness is thus improved. Day after day, the PURE RITUAL toner reveals perfect and visibly younger skin. The pores are refined, the skin texture is smooth and the complexion appears radiant.
€68.45 incl tax
Helena Rubistein
PURE RITUAL CARE-IN-MILK-200 ML
Pamper your skin with the soft milky texture.Soft but with a high concentration of water, PURE RITUAL cleansing milk deeply cleanses the skin leaving it feeling fresh and comfortable. Enriched with various active ingredients, including glycolic acid which acts on the improvement of the skin texture, it leaves the skin clean, toned and velvety to the touch.
€67.91 incl tax
Helena Rubistein
PURE RITUAL CARE-IN-PEEL-100 ML
All the effectiveness of a double exfoliation, both mechanical and biological, in a sensual and pleasant texture. Black and iridescent, the sensual consistency of the PURE RITUAL 1 Double peeling combines re-texturizing glycolic acid and exfoliating agents. The formula enriched with nourishing oils and detoxifying black rice and black tea extracts, thoroughly smoothes the skin without ever drying it out. Smooth and particularly soft, the skin therefore appears radiant with youth.
€72.78 incl tax
Helena Rubistein Story and Values
Il marchio Helena Rubinstein deve il nome ad una celebre donna di origine polacca che, nel corso della sua vita, divenne quasi la donna più ricca del pianeta. Nel 1902 decise di dedicarsi ai prodotti cosmetici e ai profumi. Uno dei prodotti più famosi di questo marchio è il mascara Helena Rubinstein. Helena Rubinstein dedicò tutta la sua vita all'estetica e alla ricerca di soluzioni scientifiche all'avanguardia per la cura della pelle. Per comprendere meglio le donne e le loro esigenze, collaborò con i migliori scienziati della sua epoca e sviluppò cosmetici di grande efficacia. Helena Rubinstein vanta principalmente prodotti cosmetici premium destinati alla lotta contro l'invecchiamento della pelle. I prodotti uniscono efficienza e sensualità.
PROFUMERIA LUISA SRL
VIA FABIO FILZI, 39, 59100 Prato
PIVA 02368580979
REA PO-528707
Cap Soc. € 200.000,00 i.v.
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