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The Helena Rubinstein brand owes its name to a famous woman of Polish origin who, in the course of her life, became almost the richest woman on the planet. In 1902 she decided to devote herself to cosmetic products and perfumes. One of the most famous products of this brand is Helena Rubinstein mascara. Helena Rubinstein devoted her entire life to aesthetics and the search for cutting-edge scientific solutions for skin care. To better understand women and their needs, she collaborated with the best scientists of her time and developed highly effective cosmetics. Helena Rubinstein mainly boasts premium cosmetic products intended for the fight against skin aging. The products combine efficiency and sensuality.

Helena Rubistein

ALL MASCARAS!-125 ML

It is the legendary make-up remover by Helena Rubinstein that removes all traces of make-up, even waterproof. He cleanses the eyes perfectly and respects the sensitive area around the eyes.
€32.14 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA CONTORNO LABBRA-15 ML

Instant remodeling and plumping anti-wrinkle lip treatment. Lips appear full and wrinkles are reduced. Intensely nourishing, the skin around the lips appears smoother and reshaped.
€47.56 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA CONTORNO OCCHI-15 ML

Collagenist Re-Plump Eye Zoom is an extraordinary eye contour with a filler effect. As soon as it is applied, the delicate area around the eyes appears immediately toned, the skin is smoother and the eyes open and luminous. With daily use, the effects are even more visible and deep: wrinkles and dark circles are reduced, the eye area is smoother and more radiant as if the skin were really younger.
€66.64 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA NOTTE-50 ML

With over a decade of expertise in collagen science, Helena Rubinstein Laboratories have developed the new Collagenist Re-Plump Night night cream. Its exclusive Collagen Reset complex has been formulated to stimulate "shape memory" collagens, simultaneously acting on 5 key collagens, to restore the skin's ability to recover its shape. Upon awakening, nourished and smooth skin, with a rested appearance. Day after day, the signs of sleep will be reduced and wrinkles smoothed. The skin will regain all its elasticity and youth.
€108.02 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA PELLI NORMALI-50 ML

The skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory", the foundation of its tone and elasticity. This phenomenon is directly linked to the degradation of collagen. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its resilience.In 2013, Helena Rubinstein Laboratories discovered two fundamental collagens involved in the deformability of the dermis, the memory collagens of form: the collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed and supple. Day after day, wrinkles are visibly reduced and the skin appears plumped and radiant with youth. For normal skin.
€105.23 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA PELLI SECCHE-50 ML

The skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory", the foundation of its tone and elasticity. This phenomenon is directly linked to the degradation of collagen. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its resilience.In 2013, Helena Rubinstein Laboratories discovered two fundamental collagens involved in the deformability of the dermis, the memory collagens of form: the collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed and supple. Day after day, wrinkles are visibly reduced and the skin appears plumped and radiant with youth. For dry skin.
€105.23 incl tax
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Helena Rubistein

COLLAGENIST V-LIFT CREMA PELLI NORMALI-50 ML

Helena Rubinstein Laboratories have created COLLAGENIST V-LIFT cream, inspired by "V-Shaping", a 2-step technique used in aesthetic medicine: 1. lifting to reinforce the tissues 2. lipo-sculpture to lighten the contours. Enriched with V-peptide and Lipo-Reducer, the "hook" works during the day to "V-lift" the face and reshape its contours. Day after day, relaxation is reduced, wrinkles are attenuated and the features are visibly redistributed, as if re-sculpted.
€98.21 incl tax
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Helena Rubistein

LASH QUEEN FATAL BLACKS -7,2ml

The "ultra-grip" formula allows you to wrap and lift the lashes from the first application thanks to a combination of specific ingredients for immediate volume and an extraordinary make-up result: WAXTM COMPLEX: the high concentration of waxes gives volume in a single gesture. TRIPLE COATING SYSTEM: a combination of 3 agents for: - a creamy and fluid formula that glides easily on the lashes during application - individually wraps the lashes from roots to tips in a homogeneous way Lashes regain volume without losing flexibility.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN FATAL BLACKS WATERPROOF-7,2ml

The "ultra-grip" formula allows you to wrap and lift the lashes from the first application thanks to a combination of specific ingredients for immediate volume and an extraordinary make-up result: WAXTM COMPLEX: the high concentration of waxes gives volume in a single gesture. TRIPLE COATING SYSTEM: a combination of 3 agents for: - a creamy and fluid formula that glides easily on the lashes during application - individually wraps the lashes from roots to tips in a homogeneous way Lashes regain volume without losing flexibility. Waterproof.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN FELINE BLACKS- 7,2ml

Majestic volume and lengthening mascara. Its generous formula, enriched with ULTRA-BLACK pigments, combined with the exclusive applicator with separating bristles, tames the lashes with exceptional precision to make the look more intriguing than ever.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN FELINE EXTRAVAGANZA - 01 - Black Black-7,2ml

In the tradition of the extraordinary Helena Rubinstein mascara saga, LASH QUEEN FELINE EXTRAVAGANZA brings a new dimension to feline eyes. Volumizes in a single stroke, giving the lashes captivating dimensions that cannot be missed. This mascara stands out for its shiny black paint pack spotted with gold like a panther. Like LASH QUEEN FELINE BLACKS, these golden spots are pad printed one by one, a process that makes each tube of mascara absolutely unique.
€27.36 incl tax
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Helena Rubistein

LASH QUEEN SEXY BLACKS WATERPROOF-6,9ml

Inspired by lace and sensual lingerie, LASH QUEEN SEXY BLACKS offers the eyes an indecent proposal that lasts all day. Push-up effect for the lashes and intense volume, the eyes look sexier than ever thanks to this mascara with brush " 90-60-90 "inspired by the voluptuous feminine curves, and its volumizing formula. LASH QUEEN SEXY BLACKS is incredibly feminine and gives the most sensual of looks. Like lingerie, a black lace corset wraps around the gold metal tube creating the same soft-touch effect as lace on the skin. A sensual feeling of velvet to the touch. Waterproof.
€33.72 incl tax
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Helena Rubistein Story and Values

Il marchio Helena Rubinstein deve il nome ad una celebre donna di origine polacca che, nel corso della sua vita, divenne quasi la donna più ricca del pianeta. Nel 1902 decise di dedicarsi ai prodotti cosmetici e ai profumi. Uno dei prodotti più famosi di questo marchio è il mascara Helena Rubinstein. Helena Rubinstein dedicò tutta la sua vita all'estetica e alla ricerca di soluzioni scientifiche all'avanguardia per la cura della pelle. Per comprendere meglio le donne e le loro esigenze, collaborò con i migliori scienziati della sua epoca e sviluppò cosmetici di grande efficacia. Helena Rubinstein vanta principalmente prodotti cosmetici premium destinati alla lotta contro l'invecchiamento della pelle. I prodotti uniscono efficienza e sensualità.
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