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The Helena Rubinstein brand owes its name to a famous woman of Polish origin who, in the course of her life, became almost the richest woman on the planet. In 1902 she decided to devote herself to cosmetic products and perfumes. One of the most famous products of this brand is Helena Rubinstein mascara. Helena Rubinstein devoted her entire life to aesthetics and the search for cutting-edge scientific solutions for skin care. To better understand women and their needs, she collaborated with the best scientists of her time and developed highly effective cosmetics. Helena Rubinstein mainly boasts premium cosmetic products intended for the fight against skin aging. The products combine efficiency and sensuality.

Helena Rubistein

ALL MASCARAS!-125 ML

It is the legendary make-up remover by Helena Rubinstein that removes all traces of make-up, even waterproof. He cleanses the eyes perfectly and respects the sensitive area around the eyes.
€32.14 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA PELLI NORMALI-50 ML

The skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory", the foundation of its tone and elasticity. This phenomenon is directly linked to the degradation of collagen. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its resilience.In 2013, Helena Rubinstein Laboratories discovered two fundamental collagens involved in the deformability of the dermis, the memory collagens of form: the collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed and supple. Day after day, wrinkles are visibly reduced and the skin appears plumped and radiant with youth. For normal skin.
€105.23 incl tax
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Helena Rubistein

COLLAGENIST RE-PLUMP CREMA PELLI SECCHE-50 ML

The skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory", the foundation of its tone and elasticity. This phenomenon is directly linked to the degradation of collagen. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its resilience.In 2013, Helena Rubinstein Laboratories discovered two fundamental collagens involved in the deformability of the dermis, the memory collagens of form: the collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed and supple. Day after day, wrinkles are visibly reduced and the skin appears plumped and radiant with youth. For dry skin.
€105.23 incl tax
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Helena Rubistein

LASH QUEEN FATAL BLACKS -7,2ml

The "ultra-grip" formula allows you to wrap and lift the lashes from the first application thanks to a combination of specific ingredients for immediate volume and an extraordinary make-up result: WAXTM COMPLEX: the high concentration of waxes gives volume in a single gesture. TRIPLE COATING SYSTEM: a combination of 3 agents for: - a creamy and fluid formula that glides easily on the lashes during application - individually wraps the lashes from roots to tips in a homogeneous way Lashes regain volume without losing flexibility.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN FATAL BLACKS WATERPROOF-7,2ml

The "ultra-grip" formula allows you to wrap and lift the lashes from the first application thanks to a combination of specific ingredients for immediate volume and an extraordinary make-up result: WAXTM COMPLEX: the high concentration of waxes gives volume in a single gesture. TRIPLE COATING SYSTEM: a combination of 3 agents for: - a creamy and fluid formula that glides easily on the lashes during application - individually wraps the lashes from roots to tips in a homogeneous way Lashes regain volume without losing flexibility. Waterproof.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN FELINE BLACKS- 7,2ml

Majestic volume and lengthening mascara. Its generous formula, enriched with ULTRA-BLACK pigments, combined with the exclusive applicator with separating bristles, tames the lashes with exceptional precision to make the look more intriguing than ever.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN SEXY BLACKS WATERPROOF-6,9ml

Inspired by lace and sensual lingerie, LASH QUEEN SEXY BLACKS offers the eyes an indecent proposal that lasts all day. Push-up effect for the lashes and intense volume, the eyes look sexier than ever thanks to this mascara with brush " 90-60-90 "inspired by the voluptuous feminine curves, and its volumizing formula. LASH QUEEN SEXY BLACKS is incredibly feminine and gives the most sensual of looks. Like lingerie, a black lace corset wraps around the gold metal tube creating the same soft-touch effect as lace on the skin. A sensual feeling of velvet to the touch. Waterproof.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN SEXY BLACKS-6,9ml

Inspired by lace and sensual lingerie, LASH QUEEN SEXY BLACKS offers the eyes an indecent proposal that lasts all day. Push-up effect for the lashes and intense volume, the eyes look sexier than ever thanks to this mascara with brush " 90-60-90 "inspired by the voluptuous feminine curves, and its volumizing formula. LASH QUEEN SEXY BLACKS is incredibly feminine and gives the most sensual of looks. Like lingerie, a black lace corset wraps around the gold metal tube creating the same soft-touch effect as lace on the skin. A sensual feeling of velvet to the touch.
€33.72 incl tax
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Helena Rubistein

LASH QUEEN WONDER BLACKS 01-7,2ml

True jewels, Helena Rubinstein mascaras boldly interpret the codes of timeless luxury, sublimating the look with exceptional formulas. The formula of LASH QUEEN WONDER BLACKS with Pro-keratin acts on the surface to strengthen the indibolite lashes. Ceramide R penetrates deeper to protect and smooth the lash shaft making it appear fuller and healthier. In combination with her brush, Lash Queen Wonder Blacks gives your lashes XXL volume. With newfound structure and fullness, your lashes will frame your look perfectly.
€27.36 incl tax
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Helena Rubistein

POWERCELL DECONTAMINATING MASK -100 ML

Mask born from a new technology with plant mother cells, to stimulate the nocturnal regeneration of the skin and lighten the eye contour area; Moringa & Lha, to purify and exfoliate the skin by absorbing impurities on the surface; Shea Butter & Moisturizing Agents, to preserve the skin's defense system ensuring hydration and comfort. Apply once a week to clean and dry skin, leave on for 10 minutes and rinse.
€80.23 incl tax
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Helena Rubistein

POWERCELL SKIN REHAB ESSENZA NOTTE-30 ML

Helena Rubinstein's first detox night serum with the revitalizing power of plant mother cells to give your skin energy and youth. With an unprecedented concentration of plant mother cells, POWERCELL SKIN REHAB will provide your skin with all its regenerating power, like after a great restful sleep. After 28 days of use, the skin will appear softer and smoother, the texture redefined and the complexion more radiant. From the first week of use, the signs of aging will appear lessened and the skin more relaxed.
€157.25 incl tax
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Helena Rubistein

POWERCELL SKINMUNITY 24H EYE CARE -15 ML

Eye Contour 2 times more concentrated (than the previous formula) in Plant Mother Cells, a super-enhanced antioxidant power to help reduce the signs of aging caused by hectic pace of life. Instant radiance, smoothness and anti-swelling action on the eye contour area. Day after day, dark circles and wrinkles are visibly reduced. 24 hours of hydration.
€63.13 incl tax
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Helena Rubistein Story and Values

Il marchio Helena Rubinstein deve il nome ad una celebre donna di origine polacca che, nel corso della sua vita, divenne quasi la donna più ricca del pianeta. Nel 1902 decise di dedicarsi ai prodotti cosmetici e ai profumi. Uno dei prodotti più famosi di questo marchio è il mascara Helena Rubinstein. Helena Rubinstein dedicò tutta la sua vita all'estetica e alla ricerca di soluzioni scientifiche all'avanguardia per la cura della pelle. Per comprendere meglio le donne e le loro esigenze, collaborò con i migliori scienziati della sua epoca e sviluppò cosmetici di grande efficacia. Helena Rubinstein vanta principalmente prodotti cosmetici premium destinati alla lotta contro l'invecchiamento della pelle. I prodotti uniscono efficienza e sensualità.
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