The Helena Rubinstein brand owes its name to a famous woman of Polish origin who, in the course of her life, became almost the richest woman on the planet. In 1902 she decided to devote herself to cosmetic products and perfumes. One of the most famous products of this brand is Helena Rubinstein mascara. Helena Rubinstein devoted her entire life to aesthetics and the search for cutting-edge scientific solutions for skin care. To better understand women and their needs, she collaborated with the best scientists of her time and developed highly effective cosmetics. Helena Rubinstein mainly boasts premium cosmetic products intended for the fight against skin aging. The products combine efficiency and sensuality.