FACE

The skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory", the foundation of its tone and elasticity. This phenomenon is directly linked to the degradation of collagen. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its resilience.In 2013, Helena Rubinstein Laboratories discovered two fundamental collagens involved in the deformability of the dermis, the memory collagens of form: the collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed and supple. Day after day, wrinkles are visibly reduced and the skin appears plumped and radiant with youth. For normal skin.

The skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory", the foundation of its tone and elasticity. This phenomenon is directly linked to the degradation of collagen. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its resilience.In 2013, Helena Rubinstein Laboratories discovered two fundamental collagens involved in the deformability of the dermis, the memory collagens of form: the collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed and supple. Day after day, wrinkles are visibly reduced and the skin appears plumped and radiant with youth. For dry skin.

The softness of a cream combined with the intense effectiveness of a dense and delicate mousse. Coming from the Japanese art of removing make-up and inspired by the formulas developed in the secret of Japanese laboratories, the PURE RITUAL cream-in-mousse contains glycolic acid for a perfectly purified, smooth and radiant skin. Delicate like a cream, effective like a soap.

When the purity of the water is combined with the effectiveness of the treatment, the tonic performs a real miracle, revealing perfect skin. Authentic combination of PURE RITUAL technology and a powerful complex based on hyaluronic acid, adenosine and HEPES, this tonic purifies the skin for 12 hours. Perfectly prepared, the skin is ready to face the beauty routine with treatments whose effectiveness is thus improved. Day after day, the PURE RITUAL toner reveals perfect and visibly younger skin. The pores are refined, the skin texture is smooth and the complexion appears radiant.

Pamper your skin with the soft milky texture.Soft but with a high concentration of water, PURE RITUAL cleansing milk deeply cleanses the skin leaving it feeling fresh and comfortable. Enriched with various active ingredients, including glycolic acid which acts on the improvement of the skin texture, it leaves the skin clean, toned and velvety to the touch.

All the effectiveness of a double exfoliation, both mechanical and biological, in a sensual and pleasant texture. Black and iridescent, the sensual consistency of the PURE RITUAL 1 Double peeling combines re-texturizing glycolic acid and exfoliating agents. The formula enriched with nourishing oils and detoxifying black rice and black tea extracts, thoroughly smoothes the skin without ever drying it out. Smooth and particularly soft, the skin therefore appears radiant with youth.

This enveloping cream contrasts dryness intensely. Formulated with moisturizing agents and shea butter, this fresh and comfortable texture improves skin protection. Intensely hydrated, the surface of the skin is soothed and reveals an intense light.

During the day, the skin's brightness and elasticity decrease and the skin absorbs the benefits of your beauty routine less. After years of research, the Helena Rubinstein laboratories have developed an innovative formula that combines three types of vitamin C, 10% pure vitamin C and chrono-released vitamin C [vitamin CG and vitamin CMAP), in a serum with high antioxidant power. FORCE C's thermo-active formula maximizes the effectiveness of your daily skincare routine. Thanks to FORCE C at the end of the day the skin appears smooth and radiant. After a month, your skin is stronger and more radiant and your face will regain its elasticity.

Helena Rubinstein creates a new defense weapon for the skin: discover the new Powercell Skinmunity Emulsion. With the same concentration of plant mother cells as Powercell Skinmunity cream, this powerful emulsion is enriched with spirulina, with strong antioxidant properties, to protect the skin from the attacks of external agents to which it is exposed daily. Even in conditions of urban stress, the skin appears protected, the skin texture refined. With 82% of ingredients of natural origin, applied after the serum, Powercell Skinmunity Emulsion strengthens and prolongs its effect: the daily refill of youth for your skin.

Helena Rubinstein has reached new heights in skin tightening with the creation of a technology developed specifically for Powercell capable of "arming" and defending the skin thanks to the use of plant mother cells. POWERCELL SKINMUNITY CREAM, a strengthening cream for: - "ARMARE": with plant mother cells to strengthen the skin; - "DEFEND": with DEFENSE COMPLEX for an optimal defense against attacks by external agents and the effects of urban life stress. The imperfections will appear smooth, the skin more resistant and radiant. Apply it after the serum for optimal effectiveness.

First step of the skincare routine, Helena Rubinstein's Powercell Skinmunity Deep Regenerating Essence contains an intensely moisturizing formula and Samphire mother cells to help stimulate cell regeneration. The quality of the skin appears improved, redness and imperfections are reduced and firmness is regained. Thanks to its fresh and moisturizing texture, Powercell Skinmunity Essence instantly activates and awakens the skin, providing a sensation of intense hydration, leaving the skin refreshed, energized and ready to face the day.

"Powercell Skinmunity Serum, with Samphire mother cells, among the most powerful in the plant world, stimulates tissue regeneration and helps strengthen the skin for greater defense against the aggressions of external agents and the stress of a hectic lifestyle, causes of premature skin aging. Imperfections and irregularities are smoothed out, the face looks healthy, luminous and toned. The skin reveals all the power of its youth. SUITABLE FOR WHO - wants to fight the first signs of aging; - wants to protect the skin from the signs of a hectic life and / or from attacks by external agents [wind, cold, smog, micro dust ...]. Thanks to its light and milky texture, the serum is quickly absorbed by the skin, for an immediate sensation of freshness and softness."