In 1991 in Soho in New York, Bobbi Brown, born in Chicago 62 years ago, founded this brand with the aim of enhancing individual and natural beauty and making all women confident, without hiding behind 'masks'. The range of 10 natural-toned lipsticks to enhance the natural color of the lips and the Skin Foundation Stick foundation that adapted to every woman's undertone, i.e. the underlying skin tone, were two small revolution in the sector, forerunners of the whole theme 'nude look' and 'natural beauty' that we talk about a lot today. Bobbi Brown who loves to repeat her slogan "The secret of beauty is simple - be yourself" is a well-known personality in America, promoter of women's campaigns, such as the Pretty Powerful of 2010, inspired by her belief that women are beautiful too. without makeup, but that with the right makeup these can become wonderful. The campaign was the first in the cosmetics industry to feature "before and after" photos of the women involved.