Ahava means love in Hebrew. Ahava was born out of love and respect for the territory, of that oasis in the middle of the desert, of that salt lake with a muddy coast that contains the largest concentration of moisturizing minerals in the world. A water full of exceptional algae against skin aging and soothing plants for the skin that manage to grow in spite of the arid and desert climate. Ahava has always studied the extraordinary effect of its prodigious mineral sediments to promote skin renewal and combines these natural treasures to create the best Dead Sea products for face and body care, with commitment and love.