Ms. Estée Lauder, founder of the company that bears her name, was a great visionary and a successful model. She has always been interested in beauty, following the advice of a chemical uncle, she started her own business by selling skin products that her uncle made in beauty salons and luxury hotels in New York. In 1946 she signed her first beauty line, consisting of four skin care products and a simple premise: 'every woman can be beautiful'. Strengthened by this philosophy, with perseverance, creativity and passion, she revolutionized the cosmetics industry. Her "creams" soon became real must-haves like the first serum ever created, Advanced Night Repair, the iconic brown bottle.