When Christian Dior created his fashion house in 1946, he had imagined a new femininity, a total femininity that lacked nothing. Today, from clothes to accessories, from fragrances to lipsticks, to the most exclusive treatments, the Maison Dior sublimates the beauty of women, giving them brightness and modernity. The Dior brand was born in 1947, when Christian Dior presented his first women's clothing collection Spring-Summer 1947, with the financial support of the French entrepreneur Marcel Bussac. In the same year the history of the brand's perfumery begins. The house's first launch was the women's perfume Miss Dior, which appeared in 1947. In 1955, Dior launched its first unisex fragrance, Eau Fraîche. The first men's composition - Eau Sauvage - was released in 1966. Since 2006, François Demachy has become the brand's in-house perfumer. For all Dior fragrances from 1947 to 1985, René Gruau created unique illustrations. Isabelle Adjani, Milla Jovovich, Charlize Theron, Alain Delon, Monica Bellucci, Zinedine Zidane, Kate Moss, Natalie Portman, Eva Green, Johnny Depp, Jude Law, Robert Pattinson have participated in advertising campaigns for Dior fragrances, among others.